My Thinking Tree

Toyota India has finally gone forward and revealed the new Toyota Etios Q. They have roped in the Famous Musician A.R. Rehman as the brand ambassador of this car. Going by the media buzz this car is going to be priced between 4.96 to 6.86 lacs. With this kind of a price tag and the reliability of Toyota this car is going to give a run for money to a lot of competitors in this segment. The main competitors seem like the Maruti Suzuki D-Zire, Hyundai Verna, Ford Fiesta and its possible that this car predates the VW Vento and the Honda City category, but it would be a bit too early to say this about the Toyota Etios Q.

Overall, the car seems more gentleman like rather than a beefy and sporty looking one. It sports a 16 valve DOHC Engine, with an output of 90ps, go here for the complete tech specs. Toyota is claiming great fuel efficiency, the top end VX comes with factory fitter Airbags, ABS (Anti-lock braking system), EBD (Electronic Brake Distribution) and security features such as keyless entry. The interiors seem to be having more life and appealing color tones.

You would be able to book the cars from 1st January onwards. I am looking forward as to how The Toyota Etios handles the competitors in the ever growing sedan segment in India. The Etios would definitely help Toyota increases their market share as Toyota is going to take advantage of the Innova’s and Corolla’s highly positive market image amongst the consumers. Though the initial offering is a Petrol only ,we would also be interested in seeing a diesel variant from the Toyota stables. Hopefully, The Etios would prove to be a great choice for the consumer in the new year as an entry level sedan from Toyota.